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The match spectators could download to their mobile phones different contents of the National Team offered by the team sponsors.

The FuturLink technology provided free mobile downloads to the spectators of the farewell match of the Argentina National Soccer Team on Monday 24^th May before their debut on the FIFA World Cup South-Africa 2010.

The contents were supplied by the official sponsors of the Argentinean team, Adidas and Swiss Medical Group, in a campaign in collaboration with World Eleven: three wallpapers by Adidas from their global campaign and an emotive video by Swiss Medical Group with the participation of Diego Armando Maradona, National Soccer Team Technical Director.

The match was celebrated at the River Plate Stadium in Buenos Aires and represented an event of the greatest magnitude and impact with a sports and entertainment show at the highest international level comparable to the NBA, the Formula 1, the Super Bowl or the Eurocup, transforming the National Team Day in a great party. Before the beginning of the match several music and sport performances were offered on the playing field. An exclusive event for VIPs was also organized at the brand new River Plate Museum.

With a fully packed arena, the stadium screens showed a call-to-action to activate the Bluetooth and to download content for free. Several Bluetooth download areas were created covering around 25000 spectators at the Belgrano and San Martin stands and at the Museum and VIP area. The FuturLink technology was deployed at strategic locations in the stadium (FuturLink AP400 and FuturLink AP300x).

The audience showed great interest on this innovative action and provided an excellent response: the results evidence an outstanding amount of 10000 downloads, representing a very high redemption rate.

Furthermore, the sponsors brand awareness was increased, sharing an engaging experience with the spectators and provoking Word-of-mouth and virality of the mobile contents.

“The tremendous results obtained predict a rapid growth of FuturLink Argentina strategy to establish Bluetooth download locations at different public spaces domestic and international”, according to Debora Bermudez, CEO FuturLink Argentina.