Screen Events Ltd today announced updates to the education programme and confirmed speakers for Screen Media Expo Europe, taking place at London’s Earls Court, 5-6 May 2010. Devised in partnership with the Imperative Group, the two-day free learning programme is in full swing with a stellar line-up of industry experts confirmed and only a few slots left to fill. Associated forums with Media Week, The Screen Forum and Strategy Institute are also taking shape as key topics and featured speakers are unveiled. Additional workshops on Digital Signage in Banking and Building Next Generation Retail Media Networks have also been added to the show floor. Register now for these events at www.screenevents.co.uk.

“We’re investing all our energies in to our 2010 education programme,” said Mark Pigou, Director, Screen Events Ltd. “It has been intelligently devised with three presentation channels running over the two days. Interested companies have been briefed to submit high quality, well deliberated presentations and we’re pleased to say that this is paying off. The industry recognises the need to step up and deliver more innovation, education and knowledge, to make presentations more interactive and engaging.”

The current list of fully confirmed speakers and their presentation topics is as follows:

Day 1 Channel 1: Screen Science

  • Title: The Dawn of Dynamic Retail: How Walmart upgraded its signage network and discovered the power of customer relevance
    • Presenter: Mike Hiatt, Former VP of Walmart Stores now Principal of Dynamic Retailing LLC
  • Title: What can digital signage networks do to grab a greater share of marketing budgets?
    • Presenter: Ivan Clark, Independent Media Advisor
  • Title: Tapping into the super niche: bigger isn’t necessarily better
    • Presenter: Gavin Anderson, Founder, Baby TV

Day 1 Channel 2: On Screen

  • Title: Designing and developing content for new technologies: Christie Digital Micro Titles
    • Presenter: Alex Hughes, Strategy Director, Amigo Digital

Day 1 Channel 3: Screen Feed

  • Title: This Advert Needs You
    • Presenter: Tim Harvey, Digital Signage Consultant, Dynamax Technologies Limited

Day 2 Channel 1: Futurology

  • Title: The future is now
    • Presenter: Stephen Randall, CEO, LocaModa

Day 2 Channel 2: The Smallest Screen

  • Title: TBA
    • Presenter: Kelly Moulton, VP Marketing and investor in Never.no

Day 2 DOOHExpo

  • Title: Why real ad dollars are not in DOOH yet: Obstacles to going mainstream
    • Presenter: Brian Dusho, CEO, BroadSign

Running on Day 2 alongside Screen Media Expo, Media Week’s DOOH Media Summit will adopt an international perspective on digital’s new frontier. Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe, will introduce the summit as chairman and case studies will be presented by Five, Virgin Trains and The North Face. Other presenting companies include Camelot, Digicom, OVAB Europe, JC Decaux Airport and Amscreen. Mediaweek.co.uk’s DOOH blogger will chair a panel session on DOOH opportunities and threats with panellists from Posterscope, Clear Channel, The Sunday Times, OAA and Glue.

The Digital Signage Strategies Forum, produced by Strategy Institute, will also be held alongside Screen Media Expo on 4 and 5 May at Earls Court. The event will deliver eight case studies from UK, Switzerland, USA, Norway and Spain including the following speakers: Adam Lloyd of Ericsson Ltd, Bastien Schupp of Infiniti Europe, Fiona Alexander of University Hospital Birmingham NHS Trust and Kris Collins of University of Bedfordshire. To download the brochure, visit http://www.strategyinstitute.com/050410_dsforum/dsp.php.

The Screen Forum will be launching its ‘Green Screen’ programme at a special breakfast briefing held on Day 1 during Screen Media Expo. The event will feature speakers from leading companies in the sector that are championing advances across the digital signage sector to improve the industry’s green credentials. A set of sustainable guidelines – covering technology choices, measuring the media and the green alternative – will be agreed by the working group and published post event. These will allow the industry to seek best practice in providing the greatest media effectiveness for the least environmental impact.

Steven Platt of the Platt Retail Institute will be running a paid for workshop on the use and application of Digital Signage in Banking on the afternoon of Day 1. Specific details will follow shortly.

Furthermore, a new paid for workshop will be held on the morning of Day 2 entitled “Building the Next Generation Digital Signage Network for Retail”. Michael Hiatt and Bill McMullen will explain to delegates the most important attributes of a next generation retail media network and how they are being used at Walmart and other major retailers.

For further information about Screen Media Expo, DOOH Expo and associated conferences, summits and workshops, please contact info@screenevents.co.uk.